PPC (Pay per Click) what’s PPC and how it works?
Pay Per Click! Do you want to educate yourself about PPC marketing before making any investment? You are at the right place. If you have ever seen the ads on the top of search results on Google, you may have an idea about pay-per-click, or PPC advertising, continue reading to learn more.
What is PPC?
PPC is an abbreviation for pay-per-click, a form of digital marketing in which promoters can demonstrate their products, services and other offerings when online visitors search for those particular things online by putting relevant key phrases into major search engines. The advertiser has to pay a fee each time whenever online visitors click the advertisement.
Basically, it is a method of buying visits of interested and potential clients to your site. As it is based on keyword research, it is also called to as keyword advertising.
To understand PPC in detail, you must have an idea about an important term – Google Adwords. Google AdWords is a popular PPC advertising system or platform that allows businesses to make ads that come into view on Google’s search engine. Google AdWords manages PPC model, in which advertisers bid on keywords and pay for each click.
How Does PPC Advertising Work?
In order to show advertisement at the top and right of the organic search listing, you cannot compensate more to make sure that your advertisements come into sight more notably than their opponent’s advertisements.
It is a completely automatic procedure that Google and other major search engines utilize to settle on the significance and legality of ads that show on their search results. When someone clicks on the advertisement, the advertisers pay a specific fee from their budget. Once the total budget has been used up, Google stops to run your advertisements until you restock your account.